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Director of Sales & Marketing

Company: Accor Hotels
Location: Kihei
Posted on: June 21, 2022

Job Description:

Fairmont Kea Lani is seeking a passionate sales and marketing leader with 5 years of experience in a luxury hotel environment to fill the position of Director of Sales and Marketing. This role is accountable for leading all aspects of Sales, Revenue, Conference Services, Marketing and PR and will be responsible for collaborating with departments in developing and implementing strategies to maximize sales, revenue, destination and product awareness through all segments. Our ideal DOSM candidate will have a strong understanding of both the Group and Leisure Transient market segments with a proven track record of creating and driving tactics to achieve results. The DOSM will be required to effectively support and lead staff members who are both on and off property in conjunction with working closely with the fellow DOSM at Fairmont Orchid within the existing area sales model for Fairmont Hawai'i. What's in it for you: Generous Health Care Package including medical, vision and dental 401(k) and Executive Deferred Compensation Plan Vacation, holiday and sick pay Life Insurance Employee benefit card offering discounted rates in Accor worldwide for you and your family Ability to make a difference through our Corporate Social Responsibility Career development opportunities with national and international promotion opportunities What you will be doing: Developing and executing hotel strategies and initiatives to drive performance in all market segments - group, transient and tour - as well as ancillary spend through spa and food & beverage. Developing sales, marketing, and public relations strategies & tactics that align and support the hotel's strategic plan and positioning. Ensuring clear communication, critical for this role, as it relates to the coordination of other hotel departments, along with the sales and marketing team members, to drive revenue, ownership communication, reporting, and the sharing of best practices. Working collaboratively with others, in a complex, fast-paced, dynamic and highly rewarding structure. Challenging the status-quo, constantly looking for ways to improve and build upon successes. Focusing on the group market segment with the goal of maximizing overall hotel revenue contribution per group room night and ensuring an optimal occupancy mix (daily, monthly, seasonally). Collaborating with sister hotel, Fairmont Orchid, to create marketing and/or promotions content and to share or adopt hotel best practices. Sourcing, securing and managing various vendor partnerships to support and enhance S initiatives. Ensuring adherence to Corporate contract negotiations and terms/conditions with the goal of protecting all key business constituents (Hotel, Brand, Guest, and Owner). Analyzing data and metrics to both create and measure against strategic tactics and plans. Articulating updates and results as required. Identifying opportunities to increase on-going and additional revenue streams and creating value by challenging existing processes, encouraging innovation and driving necessary change. Providing customer intelligence and evaluation of market & economic trends, and adapting sales, pricing and marketing strategies to meet/exceed customer expectations as well as budget. Leading and collaborating with the sellers to grow and develop new accounts & markets from the all market segments (group, transient, wholesale, consortia, and tour) as well as catering/conference services. Establishing all sales quotas as outlined in the budget and working closely with all sellers to drive performance and ensure goals are met. Overseeing all print, digital and social media marketing activities, including content creation, analytics and seasonal tactical plans. This will also include working closely with the Area/Regional and Corporate marketing teams to ensure synergies. Participating in the development and management of the hotel's online reputation strategy. Ensure the creation and distribution of collateral (online and traditional) and all sales promotional pieces to support business goals and destination awareness. Overseeing website management (,, property microsite, and venue microsites) to ensure content and offer updates are actioned by the property marketing team. Aligning microsite content to regional strategies and best practices. Monitoring all marketing efforts, in collaboration with Marketing Manager, to ensure consistent tone and articulation of property, as well as brand, USP. Being ultimately responsible for the resorts adherence to all brand marketing standards. This includes internal and guest facing communications/signage. Developing meaningful and strategic partnerships with local and external organizations to further brand/product awareness. Collaborating with brand and regional teams. Managing local Public Relations initiatives and working in collaboration with Director of Public Relations & Communications to find, expand and solidify National/International opportunities. Demonstrating a strong knowledge in Revenue Management, ensuring revenues/yields are maximized based on demand and growth requirements. Showcasing an ability to maximize revenue during peak demand periods, while creating initiatives to drive demand during slow periods. Working with the Director of Revenue Management to monitor rate parity and alignment with COR campaigns. Leading and supporting the on property conference services team, in conjunction with the Director of Conference Services & Catering. Ensuring follow-up and actions plans to build VOG results and meeting planner guest satisfaction. Preparing monthly, quarterly and annual reports as required and analyzing various reports and resources to establish hotel's optimal market position. Building and maintaining a strong relationship with owners and actively participating in the preparation and delivery of monthly/quarterly/annual business reviews. Championing Accor S campaigns and programs thus ensuring hotel participation when applicable and compliance. Acting as a member of the hotel's executive committee, including participating in hotel events, assisting with communications and playing an active role in all colleague engagement action plans. Your experience and skills include: Five years hotel sales experience. Previous experience as DOSM at a larger luxury resort required Experience in resort locations within Hawai'i an asset Bachelor's degree and/or Hotel Management degree an asset Demonstrated knowledge and experience in advertising and promotional activities Exceptional communication and interpersonal skills and strengths in innovation and results-orientation Proven Leadership skills and experience Creative, effective and passionate individual with a high level of professionalism and human relation abilities Honed administrative, critical thinking and project management skills Must possess a basic understanding of hotel accounting procedures (Budget, Forecast, GL and P) Ability to travel and work flexible hours Ability to maintain high service levels under pressure You may be required to work on holidays, weekends, overnights and other non-day shifts. Submission of your application to Fairmont Kea Lani indicates that you are able to meet these requirements as needed. Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Keywords: Accor Hotels, Maui , Director of Sales & Marketing, Advertising , Kihei, Hawaii

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