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Marketing Coordinator - Queen Ka'ahumanu Center

Company: Pacific Retail Capital Partners
Location: Kahului
Posted on: May 3, 2021

Job Description:

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Kahului, HI but our company operates nationally with a particular emphasis on large regional malls.

Marketing Coordinator - Queen Ka'ahumanu Center

The Marketing Coordinator will work in concert with the Regional Marketing Director and General Manager to meet the objectives of the owners, tenants, and guests.

Principle Responsibilities:

Marketing Strategy Implementation

  • Collaborate with the Regional Marketing Director and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue.
  • Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics and available media.
  • In concert with Regional Marketing Director to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
  • Coordinate special events and community relations programs to support merchandising efforts as set by the Regional Marketing Director, General Manager, and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
  • Implementing an ongoing public relations action plan, as necessary.
  • Develop collateral pieces for Marketing and Specialty Leasing programs.
  • Ensure ongoing exposure of all Marketing and Specialty Leasing programs throughout the center including advertising, on-mall signage, and directories.
  • Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
  • Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
  • Works with Regional Marketing Director on advertising and promotions in an effort to support the shopping center's tenants.
  • Oversee production schedules for any planned advertising or printed pieces. Write copy, proofs materials and distributes, as necessary.

Digital Presence

  • Oversee updates of website information on an as needed basis to keep information current. Write, collect, and update information for: events, deals, news, directory changes, job opportunities, visitor resources, etc.
  • Develop and maintain Social Media strategy across all channels that meets center goals.
  • Curate email content, develop distribution strategy and maintain regular schedule of communication. Implement a plan to grow the database.

Retailer Development

  • Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
  • Establish relationships and ongoing communication with tenants to maximize individual store sales.
  • Collaborate with the Regional Marketing Director to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center's value.
  • Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
  • Recruit retailers to participate in planned center programs.

Management and Operations

  • Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
  • In concert with the Regional Marketing Director, General Manager, and other Team members, manage Guest Services to provide quality service to gusts, retailers, and the property Team.
  • Follow corporate policies and procedures for all programs and promotions.

Financial & Reporting Responsibilities

  • Participate in the preparation and observance of the annual income and expense budgets.
  • Help prepare and adhere to the monthly and quarterly forecasts.
  • Assist with monthly Asset Management Report.
  • Assist with monthly tenant sales reports and prospecting reports.
  • Prepare annual Goals and Objectives and year-end self-evaluation review.

Qualifications:

  • College degree required.
  • 2+ years of Marketing and/or related experience.
  • Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting.
  • Ability to manage timelines of numerous projects simultaneously with attention to detail.
  • Exceptional communication skills: clear, concise, and professional representation expected.
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.
  • Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.
  • Must be flexible and able to work event shifts which may include nights, weekends, and holidays with ability to travel as needed for conferences and national meetings.

Benefits:

We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

To Apply:

To respond to this opportunity, please submit your resume and cover letter to:

Please reference "Marketing Coordinator - Queen Ka'ahumanu Center" in the subject line.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Keywords: Pacific Retail Capital Partners, Maui , Marketing Coordinator - Queen Ka'ahumanu Center, Other , Kahului, Hawaii

Click here to apply!

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